We make customer engagement easy.

Our mission at Fantribe is to help businesses engage customers to build loyalty, engagement and fandom. Our SaaS platform provides all the building blocks as a result of 10 yeas of R&D.  

Our story

Fantribe is a digital product company creating the future of customer engagement and fan community building. Our cloud platform is a result of 10+ years of R&D enabling scalable, data-driven experiences. We build long-term relationships with our customers.
Our reputation in the market for delivering value is built on creating world-class, award winning experiences. We are experts in building engagement and provide honest and dependable advice within a collaborative environment.
Today, our aspiration remains – to empower marketing teams and accelerate businesses of any size, across industries, with the building blocks to design, engineer and scale for the future.



Millions of users on our platform.



10+ years of R&D.

Private equity backing

Fantribe is a private equity backed digital products company. Part of diversified media company QMS, we have more than a decade of experience delivering robust and reliable digital and mobile products for leading Sports, Media and Entertainment brands such as Australian Broadcasting Corporation, Nine, Vodafone and Disney.

Our team

Archie Fraser


Shaun Dobbin

Founder & CEO

Maurie Dobbin

Advisory board

Craig Constable


Laura Aaltonen

Head of Design

Amelyn Wongso

Product Manager


We are always on a look out for highly talented, creative thinking team members who enjoy working on cutting edge projects and want to step their career up to the next level. Fantribe accepts applications from candidates wanting to work fully remotely.
In addition to any currently available positions, we are happy to receive open application. We would love to hear from you whether you are looking for a permanent or part time opportunity – get in touch via our contact page.

Partners & investors

Reach out to us to enquire about opportunities to collaborate.

Fantribe has enabled us to hit our goals of driving fan engagement and growth. Memberships have grown by a phenomenal 250% within a few months of launching the app.”

Alexandra Licata
Associate Director, Digital Experience, Athletes Unlimited







Why Fantribe?

Saas platform with end to end capability


Continuous access to ongoing platform improvements as they are released. With a quick set up to get up and running, Fantribe offers the most extensive range of engagement capabilities in the market.

Unique engagement & loyalty solution


Traditional loyalty platforms such as those of POS providers, are transactional based. FanTribe’s unique rewards platform has been designed to maximise engagement and holistic commercial outcomes – without points becoming an accounting liability.

Trusted partner for our clients


A market leading technical platform, with deep customer experience design and development capability in-house is a rare combination. Proven experience in enabling world-leading innovation, working in true partnership with our clients.

Open architecture for extensions


Fantribe platform is supported through an open approach to 3rd party services. With Fantribe as the middleware platform we can ensure orchestration of the services to ensure a quality digital experience.

Battle-hardened, it simply works


Our platform has been proven under the most demanding of situations supporting the scalability needs of some of Australia’s most heavily used apps such as the Australian Securities Exchange and the Australian Broadcasting Corporations’s  flagship news apps.

Strategic, global ecosystem


Being aligned with the TGI Sport global network of sports marketing and events companies, Fantribe’s integrated proposition will continue to evolve over time and present various exclusive opportunities for our partners.