Category: Insights

How to measure customer loyalty

How to Measure Customer Loyalty

How to Measure Customer Loyalty Imagine you are the organizer of an annual baseball tournament. You will put ads in the local newspapers, online, on flyers, etc. to advertise the upcoming event. You will also contact businesses to see if they would be interested in sponsoring your event. More than likely you will have businesses…

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Why Gamification Works?

Why Gamification Works? Think about your favorite electronic game. It may be one you played when you were a child, or it could be a game you play on your mobile when you are stressed. Let’s say your favorite game is Candy Crush. Now, think about what makes Candy Crush so fun and addictive? Some…

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